Ecommerce AI Support ROI Calculator

Ecommerce AI support ROI calculator

Build a support-automation case without pretending that every resolved ticket becomes cash in the bank.

Your support operation

Defaults are examples, not benchmarks. Replace every assumption you know.

Monthly ordersStore platformRegionMonthly ticketsAverage handle time, minutesLoaded labour cost, €/hourExpected full-resolution rate, %Human QA time per automated ticket, minutesNew software, €/monthCurrent software replaced, €/monthOne-time setup cost, €Internal implementation hoursRamp / evaluation window, months

What the result means: “Capacity value” prices released time at your loaded hourly cost. It is not cash saved unless staffing or contractor spend actually changes.

Five-question AI maturity check

Choose the closest current state. This affects readiness guidance, not ROI arithmetic.

Knowledge readinessWorkflow clarityData and action accessNamed ownerMeasurement

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The formulas

Hours released = automated tickets × (current handle time - retained QA time) ÷ 60.

Monthly capacity value = hours released × loaded hourly cost.

Annual net benefit = 12 × (capacity value - incremental monthly software cost) - setup and internal implementation cost.

Payback uses the steady-state monthly benefit after implementation cost has been paid.

Before you use the answer

Replace the example resolution rate with a range from your own ticket mix. Password resets and order-status questions are not the same as damaged-product disputes. Run the model at 20%, 40% and 60%, then ask whether the project still works in the conservative case.

Read the full cost model or compare Gorgias and Tidio.